“I wanted to create products for the everyday girl. For over a decade I have seen the

 frustration of women purchasing beauty products but not being able to effectively

 achieve their desired results once they use them at home.”


                                     Joi Mebane |  Founder, The Look by Joi

About The Look By Joi


Highly sought-after lash and brow expert Joi Mebane created her namesake line, LOOK BY JOI, a collection of luxurious products created to transform and inspire women around the world.


Crafted from some of the best ingredients around, LOOK BY JOI aims to enhance women’s uniqueness and capture the essence of true beauty from the inside out.


As a lash and brow architect, Joi combined her extensive experience as a makeup artist, licensed cosmetologist, cosmetic retailer, and beauty educator to create a cosmetic collection that transformed the world of beauty.


With an expert focus on brow shaping techniques and the eye area, Joi has mastered the ability to give the face an instant facelift with a unique pop and offers a total eye kit from brow to lash.

Beauty industry expert Joi Mebane presents a treasure chest of wisdom nuggets for those who wish to excel in the industry (as well as business professionals) in her new release, Glam Executive:  The Business of Beauty.  Standing strong on more than a decade of experience, Joi provides countless nuggets of wisdom as she addresses 10 of the most commonly asked questions that are posed to her.  The questions are:  (1) What made you start your business and how did you begin; (2) Was it hard opening a business; (3) Did you go to the bank to get a loan and how did you come up with all of the money to open your business; (4) How do you find good employees; (5) How many hours a week do you work; (6) How do you pay employees; (7) How much does it cost?; (8) Is it very profitable; (9) How do you gauge how much money to initially invest in a business; and (10) How important is location?


Joi also shares candid thoughts from her journal wherein she addresses the expectations she had when she first started in the industry, the harsh realities she faced and, of course, her triumphs.  The book is also filled with direct and informative strategies for success that are yet heartfelt and sometimes witty. Tips from other successful industry leaders are also shared in Glam Executive.


Chapter subjects address the Millionaire Mindset, Time Management, Making and Mastering Planning, Money Management, Personal and Professional Development, Marketing and Mistake-Proofing Your Business.  There is also a resource guide full of valuable referrals, as well as Joi’s personal closing thoughts.


Purchase Look By Joi Products

Glam Executive: The Business of Beauty

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